“A STUDY ON THE ATTITUDE OF GRADUATING GIRLS IN COSTAL AREAS TOWARDS ENTREPRENEURSHIP”
Shibin Antony
B.Ed Commerce
Avila
College of Education
 |
ABSTRACT
In
the current scenario central and state Govt. are providing various assistance
to the youth. There are various assistance to the youths. There are various
policies, projects, schemes that have been introduced for this purpose. Stree
shakthi package, Annapurna scheme, mudra yogana, loans provided by Bharthiya
Mahila bank are some initiatives to support women entrepreneurs and to generate
more employment opportunities for women. So this study is conducted to evaluate
the challenges, opportunities and to analyze awareness about entrepreneurship
among girls, and to find whether they see entrepreneurship as a safest career
option. This study was conducted through questionnaire collected from 30
respondents from vypin coastal area.
INTRODUCTION
Economic
development is possible only with the help of planned and unrelenting business
activities. Entrepreneurs are the human agency at the back of such activities.
Entrepreneurship is the skill or quality of such human resource, which is
snatching opportunities and organizing endeavor for their commercial
exploitation. They initiate changes to do ventures in a better way, to get more
return from them or to impart more satisfaction to the consumers. Entrepreneurs
bring together the productive resources and act as a catalytic agent in the
process of economic development. Economic growth of any nation has been
attained through the commercial exploitation of inventions by utilizing its
available resources-both physical and human, especially those that are not
utilized so far. Entrepreneurship is the skill and ability, which initiate
innovations and undertake the risk. ‘Invention’ is to find out something new
that does not exist so far. ‘Innovation’ on the other hand is the commercial
exploitation of inventions. Developing countries have the history of commercial
exploitation of inventions. Industrially and economically developed nations
have attained their positions not simply with their resources but also with the
support of sufficient and efficient innovative entrepreneurs.
STATEMENT OF THE
PROBLEM
The
current emerging market scenario the Govt. of India and the concern state govt.
are providing lot of assistance and support to the women to empower them
through self employment. Lots of projects and schemes have been introduced for
this purpose. Stree shakthi package, Annapurna scheme, mudra yogana, loans
provided by Bharthiya Mahila bank are some initiatives to support women
entrepreneurs and to generate more employment opportunities for women. So the
women hope the entrepreneurial career as safest in future. So the study
attempts to investigate the attitude of young women towards entrepreneurship, a
special reference with coastal area.
OBJECTIVES
v To
investigate the attitude of graduating women towards entrepreneurship.
v To
investigate whether graduated women view entrepreneurship as a future career.
METHODOLOGY
Primary
data is collected through well designed and structures questionnaire. Secondary
data are collected from journals, text books, articles, publications and
internet etc. Convenience sampling is used for this study.
POPULATION
Population
involves women doing graduation and post graduation at the coastal areas of
Vypin.
SIZE OF SAMPLE
Primary
data is collected through well designed and structures questionnaire from a
sample size 100 of women doing graduation and post graduation at Vypin coastal
area.
FINDINGS
Ø Majority
of the women do not prefer entrepreneurship as their career.
Ø Majority
of the women do not have awareness on entrepreneurship.
Ø They
do not have a clear view on entrepreneurship and its advantages.
Ø Different
programs entrepreneurship program initiated to strengthen women have not been
clearly reaching to its roots.
Ø Only
those women who have known to entrepreneurship shows interest on it.
SUGGESTIONS
Ø
There should be proper
awareness campaign on women entrepreneurship.
Ø
Women awareness
campaign to ensure participation of women and should ensure that it reaches to
the women in backward classes.
Ø
Entrepreneurship should
be made as a part of the education system, that it should be included in the
education syllabus.
Ø
Even the students of
science should have access to information and knowledge on entrepreneurship.
CONCLUSION
By doing this project on “Attitude of Graduating
girls in coastal areas towards entrepreneurship”, I could draw major
assumptions and conclusion on the attitude of girls towards entrepreneurship.
Women empowerment is an important factor that could faster the nation’s economy
growth, as it can make a major impact on per capita ratio. It can also bring
much kind of developments and can improve the standard of living in the nation.
The main problem with women not stepping out to be an entrepreneur is because
of lack of awareness on entrepreneur. They often think it as a man’s job to an
entrepreneur. That’s because their insufficient knowledge and awareness on
entrepreneurship. Even if they have awareness on entrepreneurship most of them
lack support and confidence. There should be sufficient measures and
initiatives to build awareness on entrepreneurship and make them capable of
being an entrepreneur.
REFERENCES
· “Development of Women
Entrepreneurship in India: A Study of
Public Policies and Programmes”- Chandra(1991)
·
“Women and Economic
Development” - Sangita Kamdar, (2002)
· “Achieving Women
Empowerment through Women Entrepreneurship” - Dhulasi Birundha
Varadharajan , (2003)
